Outline How Material Things Essay

This essay will outline how material things on City Road favour the activities of some groups of people over others by looking at Ethnicity, Class and Gender. City Road is a big road filled with lots of different cultures, gender, class, age and history. When walking down the road it can be seen that the belonging and not belonging in the society. It opens your eyes as to what exactly goes on in different societies and City Road is a big street with a lot of demands and structures in it. Over the years society changed and so did the street. It goes by what is in demand, how society changes and by the vast majority of different cultures coming into the area. You see a lot of people trying to conform to the society and many trying to hold onto their own identities. First of all I’m going to talk about the Ethnicity on the street. We are going to the Xquisite Africa shop. Janet, the lady that owns the shop originates from Africa and moved to the UK over ten years ago. When she came to the UK she thought that she had to change her identity and conform to the society. She sells a lot of things from Africa and by doing this she gets to hold onto her identity of the African culture and also appeals to customers from the same ethnic background. She felt after being in the UK for ten years that she had lost her identity and so she decided to take a trip back home to Africa to re-charge her batteries as she puts it. She wanted to re-gain her culture that she so desperately lost. This aspect could help her re-gain her culture and identity and allows her to share this with the right clientele from a multi-racial background. She can share a state of belonging to a social group that has in common a national or cultural background, whilst negotiating with people on the complex of different identities. She contributes to the African social life and society as well as on City Road. Therefore promoting her African background and understanding there is no need to conform to the society and changing her identity. We then move onto class in the Municipal Club. A social stratum, whose members share a certain economic, social or cultural characteristics. For this instance the working class. It is aimed at the local residents and has over 100 years of history. A group containing members regarded as having certain attributes of traits in common has slowly disappeared and they long for the society to change back to what they believed it was. Whilst in the (DVD, Making social lives on City Road, 2009, scene 5) Lloyd Robson talks to couple of residents in the club and gets their insight of what is going on. He asked them if they thought the club had a future. They said no. no-one wants to know it anymore and even the members have started to lose interest. But because the society has changed it meant that they described city road as being dangerous and rough. They long for the past. They want it to go back to what they say it used to be or imagined it. The inequalities and differences that has changed and also the traditions has been lost. They lack the sense of belonging they used to have when City Road used to be theirs. Then we come across the Sanna Silk shop. This is where the female is favoured over the male. It’s a family business orientated around females as they sell and make dresses of different materials. They get to choose their type of material and their patterns. It is mainly focused at Asian women. In the (DVD, Making social lives on City Road, 2009, scene 6 by Raghuran) she says â€Å"it is a very different way of portraying Asian women than I often seen in the media. † They also have a section for jewellery. Most of their jewellery is 22 carat gold and is mainly aimed at the women. They also have a selection for their wedding day. So it has an Asian culture that is even though yes men go in to buy but is very female orientated. Conclusion Therefore in City Road, my examples favour female gender activities over male, is a very multi-racial area and favours specific class over others. Therefore explaining that society changes all of the time and conforms to whatever is more in demand in that specific time of era.